International Marketing of Higher Education
Palgrave Macmillan US
Chapter title |
Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services
|
---|---|
Chapter number | 3 |
Book title |
International Marketing of Higher Education
|
Published by |
Palgrave Macmillan US, September 2016
|
DOI | 10.1057/978-1-137-54291-5_3 |
Book ISBNs |
978-1-137-54290-8, 978-1-137-54291-5
|
Authors |
Vik Naidoo, Jerome Donovan, Trenton Milner, Cheree Topple |
Editors |
Terry Wu, Vik Naidoo |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 22% |
Professor | 2 | 22% |
Student > Bachelor | 1 | 11% |
Lecturer | 1 | 11% |
Student > Ph. D. Student | 1 | 11% |
Other | 1 | 11% |
Unknown | 1 | 11% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 67% |
Psychology | 1 | 11% |
Social Sciences | 1 | 11% |
Unknown | 1 | 11% |