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Marketing Tourism and Hospitality

Overview of attention for book
Cover of 'Marketing Tourism and Hospitality'

Table of Contents

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    Book Overview
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    Chapter 1 Tourism and Hospitality Marketing Principles
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    Chapter 2 Characteristics of Tourism and Hospitality Marketing
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    Chapter 3 Tourism and Hospitality Consumer Behaviour
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    Chapter 4 Tourism and Hospitality Marketing Research
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    Chapter 5 Tourism and Hospitality Marketing Planning
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    Chapter 6 The Tourism and Hospitality Marketing Environment
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    Chapter 7 Market Segmentation, Targeting, and Positioning
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    Chapter 8 Tourism and Hospitality Products, Branding, and Pricing
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    Chapter 9 Tourism Distribution
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    Chapter 10 Promoting and Advertising Tourism and Hospitality Products
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    Chapter 11 Designing the Tourism and Hospitality Promotions Mix
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    Chapter 12 Digital Marketing in Tourism and Hospitality
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    Chapter 13 Quality Service Experiences Through Internal and Relationship Marketing
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    Chapter 14 Marketing Tourism Destinations
Attention for Chapter 7: Market Segmentation, Targeting, and Positioning
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