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Marketing Tourism and Hospitality

Overview of attention for book
Cover of 'Marketing Tourism and Hospitality'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Tourism and Hospitality Marketing Principles
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    Chapter 2 Characteristics of Tourism and Hospitality Marketing
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    Chapter 3 Tourism and Hospitality Consumer Behaviour
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    Chapter 4 Tourism and Hospitality Marketing Research
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    Chapter 5 Tourism and Hospitality Marketing Planning
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    Chapter 6 The Tourism and Hospitality Marketing Environment
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    Chapter 7 Market Segmentation, Targeting, and Positioning
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    Chapter 8 Tourism and Hospitality Products, Branding, and Pricing
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    Chapter 9 Tourism Distribution
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    Chapter 10 Promoting and Advertising Tourism and Hospitality Products
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    Chapter 11 Designing the Tourism and Hospitality Promotions Mix
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    Chapter 12 Digital Marketing in Tourism and Hospitality
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    Chapter 13 Quality Service Experiences Through Internal and Relationship Marketing
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    Chapter 14 Marketing Tourism Destinations
Attention for Chapter 11: Designing the Tourism and Hospitality Promotions Mix
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Citations

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Readers on

mendeley
6 Mendeley
Summary Dimensions citations
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Chapter title
Designing the Tourism and Hospitality Promotions Mix
Chapter number 11
Book title
Marketing Tourism and Hospitality
Published by
Palgrave Macmillan, Cham, May 2021
DOI 10.1007/978-3-030-64111-5_11
Book ISBNs
978-3-03-064110-8, 978-3-03-064111-5
Authors

George, Richard

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 3 50%
Librarian 1 17%
Unknown 2 33%
Readers by discipline Count As %
Social Sciences 2 33%
Computer Science 1 17%
Business, Management and Accounting 1 17%
Unknown 2 33%

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