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Marketing Tourism and Hospitality

Overview of attention for book
Cover of 'Marketing Tourism and Hospitality'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Tourism and Hospitality Marketing Principles
  3. Altmetric Badge
    Chapter 2 Characteristics of Tourism and Hospitality Marketing
  4. Altmetric Badge
    Chapter 3 Tourism and Hospitality Consumer Behaviour
  5. Altmetric Badge
    Chapter 4 Tourism and Hospitality Marketing Research
  6. Altmetric Badge
    Chapter 5 Tourism and Hospitality Marketing Planning
  7. Altmetric Badge
    Chapter 6 The Tourism and Hospitality Marketing Environment
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    Chapter 7 Market Segmentation, Targeting, and Positioning
  9. Altmetric Badge
    Chapter 8 Tourism and Hospitality Products, Branding, and Pricing
  10. Altmetric Badge
    Chapter 9 Tourism Distribution
  11. Altmetric Badge
    Chapter 10 Promoting and Advertising Tourism and Hospitality Products
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    Chapter 11 Designing the Tourism and Hospitality Promotions Mix
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    Chapter 12 Digital Marketing in Tourism and Hospitality
  14. Altmetric Badge
    Chapter 13 Quality Service Experiences Through Internal and Relationship Marketing
  15. Altmetric Badge
    Chapter 14 Marketing Tourism Destinations
Attention for Chapter 14: Marketing Tourism Destinations
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Readers on

mendeley
6 Mendeley
Summary
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Marketing Tourism Destinations
Chapter number 14
Book title
Marketing Tourism and Hospitality
Published by
Palgrave Macmillan, Cham, May 2021
DOI 10.1007/978-3-030-64111-5_14
Book ISBNs
978-3-03-064110-8, 978-3-03-064111-5
Authors

George, Richard

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 33%
Unspecified 1 17%
Student > Postgraduate 1 17%
Unknown 2 33%
Readers by discipline Count As %
Social Sciences 2 33%
Business, Management and Accounting 1 17%
Unspecified 1 17%
Unknown 2 33%

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