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Optimization Issues in Web and Mobile Advertising

Overview of attention for book
Cover of 'Optimization Issues in Web and Mobile Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Evolution of Web Advertising
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    Chapter 2 Pricing Models in Web Advertising
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    Chapter 3 Scheduling Advertisements on a Web Page
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    Chapter 4 Personalization of Web Advertising
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    Chapter 5 Internet Advertising Firms
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    Chapter 6 Mobile Advertising
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    Chapter 7 Future Trends and Challenges in Web and Mobile Advertising
Attention for Chapter 4: Personalization of Web Advertising
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