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From Customer Service to Customer UX: The Drivers, Risks and Opportunities of Digital Transformation https://t.co/EnGi6bRm28 #springerlink
Out-thinking Organizational Communications
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Digital Transformation and the Challenges for Organizational Communications: An Introduction
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Altmetric BadgeChapter 2 Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
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Altmetric BadgeChapter 3 Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset
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Altmetric BadgeChapter 4 Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena
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Altmetric BadgeChapter 5 The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
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Altmetric BadgeChapter 6 The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
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Altmetric BadgeChapter 7 It’s About Trust: The IT Department’s Role in a Digital Organisation: Why Techies May Be the New Communications Team
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Altmetric BadgeChapter 8 Digital Transformation of Energy Companies: The Role of Disruptive Communication
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Altmetric BadgeChapter 9 New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System
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Altmetric BadgeChapter 10 Mention Communication—Think Organisation: Agile Communication in the Digital Era
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Altmetric BadgeChapter 11 From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
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Altmetric BadgeChapter 12 Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era
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Altmetric BadgeChapter 13 The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things
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Altmetric BadgeChapter 14 Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Attention for Chapter 11:
From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation