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Mendeley readers
| Chapter title |
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
|
|---|---|
| Chapter number | 5 |
| Book title |
Out-thinking Organizational Communications
|
| Published by |
Springer International Publishing, September 2016
|
| DOI | 10.1007/978-3-319-41845-2_5 |
| Book ISBNs |
978-3-31-941844-5, 978-3-31-941845-2
|
| Authors |
Marilies Rumpold-Preining |
| Editors |
Joachim Klewes, Dirk Popp, Manuela Rost-Hein |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 29% |
| Student > Bachelor | 2 | 29% |
| Librarian | 1 | 14% |
| Student > Ph. D. Student | 1 | 14% |
| Professor | 1 | 14% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 71% |
| Computer Science | 1 | 14% |
| Psychology | 1 | 14% |