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Out-thinking Organizational Communications

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Cover of 'Out-thinking Organizational Communications'

Table of Contents

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    Book Overview
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    Chapter 1 Digital Transformation and the Challenges for Organizational Communications: An Introduction
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    Chapter 2 Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
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    Chapter 3 Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset
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    Chapter 4 Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena
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    Chapter 5 The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
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    Chapter 6 The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
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    Chapter 7 It’s About Trust: The IT Department’s Role in a Digital Organisation: Why Techies May Be the New Communications Team
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    Chapter 8 Digital Transformation of Energy Companies: The Role of Disruptive Communication
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    Chapter 9 New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System
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    Chapter 10 Mention Communication—Think Organisation: Agile Communication in the Digital Era
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    Chapter 11 From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
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    Chapter 12 Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era
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    Chapter 13 The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things
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    Chapter 14 Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Attention for Chapter 11: From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
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Chapter title
From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
Chapter number 11
Book title
Out-thinking Organizational Communications
Published by
Springer International Publishing, September 2016
DOI 10.1007/978-3-319-41845-2_11
Book ISBNs
978-3-31-941844-5, 978-3-31-941845-2
Authors

Lumir Boureanu

Editors

Joachim Klewes, Dirk Popp, Manuela Rost-Hein

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 28 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 25%
Student > Bachelor 4 14%
Lecturer 2 7%
Professor 2 7%
Student > Ph. D. Student 2 7%
Other 3 11%
Unknown 8 29%
Readers by discipline Count As %
Business, Management and Accounting 11 39%
Computer Science 4 14%
Social Sciences 2 7%
Psychology 1 4%
Medicine and Dentistry 1 4%
Other 0 0%
Unknown 9 32%