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B2B Marketing

Overview of attention for book
Cover of 'B2B Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 The Big Picture: Why the Going Gets Tougher!
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    Chapter 2 The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!
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    Chapter 3 The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!
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    Chapter 4 MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions
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    Chapter 5 B2B Marketing Strategy: Finding the Needle in the Haystack
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    Chapter 6 The Marketing Canvas: A Template for Powerful Go to Market Strategies
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    Chapter 7 To Brand or Not to Brand: An Introduction to B2B Branding
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    Chapter 8 Marketing Automation: Defining the Organizational Framework
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    Chapter 9 Marketing Automation: Exploring the Process Model for Implementation
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    Chapter 10 Successful Lead Management: Nothing’s Gonna Stop Us Now
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    Chapter 11 Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator
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    Chapter 12 User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey
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    Chapter 13 Content Marketing Process: Embrace Art and Science
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    Chapter 14 Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing
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    Chapter 15 Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World
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    Chapter 16 From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
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    Chapter 17 Strategic Account-Based Marketing: How to Tame This Beast
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    Chapter 18 Social Media in B2B: The New Kids on the Block
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    Chapter 19 Social Selling in B2B: How to Get Jump Started
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    Chapter 20 Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
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    Chapter 21 Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
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    Chapter 22 Finding the Right Path: A B2B Marketing Journey SME Showcase
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    Chapter 23 Digital Transformation in Shipping: The Hapag-Lloyd Story
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    Chapter 24 Choosing the Right Marketing Automation Platform: A SME Success Story
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    Chapter 25 How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry
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    Chapter 26 Marketing and Sales Excellence: A Practical Showcase for Organisations
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    Chapter 27 Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story
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    Chapter 28 User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry
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    Chapter 29 Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence
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    Chapter 30 Central Business Intelligence: A Lean Development Process for SMEs
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    Chapter 31 From Zero to Hero: B2C Practice as Revenue Generator in B2B
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    Chapter 32 365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide
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    Chapter 33 What Did This Guidebook Present, and Where Does It Go from Here?
Attention for Chapter 21: Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
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Citations

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Chapter title
Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
Chapter number 21
Book title
B2B Marketing
Published by
Springer, Cham, January 2021
DOI 10.1007/978-3-030-54292-4_21
Book ISBNs
978-3-03-054291-7, 978-3-03-054292-4
Authors

Horstmann, Nils

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 10%
Researcher 1 10%
Lecturer 1 10%
Unknown 7 70%
Readers by discipline Count As %
Business, Management and Accounting 2 20%
Social Sciences 1 10%
Unknown 7 70%

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