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Mendeley readers
| Chapter title |
To Brand or Not to Brand: An Introduction to B2B Branding
|
|---|---|
| Chapter number | 7 |
| Book title |
B2B Marketing
|
| Published by |
Springer, Cham, January 2021
|
| DOI | 10.1007/978-3-030-54292-4_7 |
| Book ISBNs |
978-3-03-054291-7, 978-3-03-054292-4
|
| Authors |
Ives, Kirsten Juliet, Müllner, Vera |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 11% |
| Student > Ph. D. Student | 1 | 11% |
| Professor > Associate Professor | 1 | 11% |
| Student > Doctoral Student | 1 | 11% |
| Unknown | 5 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 22% |
| Unspecified | 1 | 11% |
| Economics, Econometrics and Finance | 1 | 11% |
| Unknown | 5 | 56% |