↓ Skip to main content
What is this page? Embed badge

B2B Marketing

Overview of attention for book
Cover of 'B2B Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 The Big Picture: Why the Going Gets Tougher!
  3. Altmetric Badge
    Chapter 2 The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!
  4. Altmetric Badge
    Chapter 3 The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!
  5. Altmetric Badge
    Chapter 4 MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions
  6. Altmetric Badge
    Chapter 5 B2B Marketing Strategy: Finding the Needle in the Haystack
  7. Altmetric Badge
    Chapter 6 The Marketing Canvas: A Template for Powerful Go to Market Strategies
  8. Altmetric Badge
    Chapter 7 To Brand or Not to Brand: An Introduction to B2B Branding
  9. Altmetric Badge
    Chapter 8 Marketing Automation: Defining the Organizational Framework
  10. Altmetric Badge
    Chapter 9 Marketing Automation: Exploring the Process Model for Implementation
  11. Altmetric Badge
    Chapter 10 Successful Lead Management: Nothing’s Gonna Stop Us Now
  12. Altmetric Badge
    Chapter 11 Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator
  13. Altmetric Badge
    Chapter 12 User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey
  14. Altmetric Badge
    Chapter 13 Content Marketing Process: Embrace Art and Science
  15. Altmetric Badge
    Chapter 14 Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing
  16. Altmetric Badge
    Chapter 15 Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World
  17. Altmetric Badge
    Chapter 16 From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
  18. Altmetric Badge
    Chapter 17 Strategic Account-Based Marketing: How to Tame This Beast
  19. Altmetric Badge
    Chapter 18 Social Media in B2B: The New Kids on the Block
  20. Altmetric Badge
    Chapter 19 Social Selling in B2B: How to Get Jump Started
  21. Altmetric Badge
    Chapter 20 Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
  22. Altmetric Badge
    Chapter 21 Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
  23. Altmetric Badge
    Chapter 22 Finding the Right Path: A B2B Marketing Journey SME Showcase
  24. Altmetric Badge
    Chapter 23 Digital Transformation in Shipping: The Hapag-Lloyd Story
  25. Altmetric Badge
    Chapter 24 Choosing the Right Marketing Automation Platform: A SME Success Story
  26. Altmetric Badge
    Chapter 25 How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry
  27. Altmetric Badge
    Chapter 26 Marketing and Sales Excellence: A Practical Showcase for Organisations
  28. Altmetric Badge
    Chapter 27 Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story
  29. Altmetric Badge
    Chapter 28 User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry
  30. Altmetric Badge
    Chapter 29 Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence
  31. Altmetric Badge
    Chapter 30 Central Business Intelligence: A Lean Development Process for SMEs
  32. Altmetric Badge
    Chapter 31 From Zero to Hero: B2C Practice as Revenue Generator in B2B
  33. Altmetric Badge
    Chapter 32 365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide
  34. Altmetric Badge
    Chapter 33 What Did This Guidebook Present, and Where Does It Go from Here?
Attention for Chapter 17: Strategic Account-Based Marketing: How to Tame This Beast
Altmetric Badge

Citations

dimensions_citation
13 Dimensions

Readers on

mendeley
10 Mendeley
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Strategic Account-Based Marketing: How to Tame This Beast
Chapter number 17
Book title
B2B Marketing
Published by
Springer, Cham, January 2021
DOI 10.1007/978-3-030-54292-4_17
Book ISBNs
978-3-03-054291-7, 978-3-03-054292-4
Authors

Bacon, Andy

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 6 60%
Student > Master 1 10%
Unknown 3 30%
Readers by discipline Count As %
Business, Management and Accounting 5 50%
Pharmacology, Toxicology and Pharmaceutical Science 1 10%
Economics, Econometrics and Finance 1 10%
Unknown 3 30%

This page is provided by Altmetric.