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Mendeley readers
Chapter title |
Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit
|
---|---|
Chapter number | 3 |
Book title |
Influencer Marketing
|
Published by |
Springer Gabler, Wiesbaden, February 2021
|
DOI | 10.1007/978-3-658-31892-5_3 |
Book ISBNs |
978-3-65-831891-8, 978-3-65-831892-5
|
Authors |
Annette Bruce, Christoph Jeromin, Bruce, Annette, Jeromin, Christoph |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 24 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 9 | 38% |
Student > Master | 4 | 17% |
Unknown | 11 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 25% |
Economics, Econometrics and Finance | 4 | 17% |
Sports and Recreations | 1 | 4% |
Social Sciences | 1 | 4% |
Unknown | 12 | 50% |