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Mendeley readers
| Chapter title |
Influencer Marketing – eine Bestandsaufnahme
|
|---|---|
| Chapter number | 1 |
| Book title |
Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, February 2021
|
| DOI | 10.1007/978-3-658-31892-5_1 |
| Book ISBNs |
978-3-65-831891-8, 978-3-65-831892-5
|
| Authors |
Marlis Jahnke, Jahnke, Marlis |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 41 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 11 | 27% |
| Unspecified | 3 | 7% |
| Lecturer | 1 | 2% |
| Student > Postgraduate | 1 | 2% |
| Lecturer > Senior Lecturer | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 24 | 59% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 12% |
| Unspecified | 3 | 7% |
| Social Sciences | 2 | 5% |
| Economics, Econometrics and Finance | 2 | 5% |
| Agricultural and Biological Sciences | 1 | 2% |
| Other | 2 | 5% |
| Unknown | 26 | 63% |