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Mendeley readers
Chapter title |
Menschen vertrauen Menschen. Influencer in der B2B-Kommunikation
|
---|---|
Chapter number | 12 |
Book title |
Influencer Marketing
|
Published by |
Springer Gabler, Wiesbaden, February 2021
|
DOI | 10.1007/978-3-658-31892-5_12 |
Book ISBNs |
978-3-65-831891-8, 978-3-65-831892-5
|
Authors |
Franziska von Lewinski, von Lewinski, Franziska |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 9 | 31% |
Student > Master | 4 | 14% |
Student > Postgraduate | 1 | 3% |
Lecturer | 1 | 3% |
Unknown | 14 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 21% |
Economics, Econometrics and Finance | 5 | 17% |
Social Sciences | 2 | 7% |
Computer Science | 1 | 3% |
Unknown | 15 | 52% |