H2H Marketing

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H2H Marketing

Springer International Publishing

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So far, Dimensions has found 50 publications that cite this research output.

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The most recent citing publications are shown below. View all 50 publications that cite this research output on Dimensions.

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Article in Journal of Sustainable Tourism (April 2024)

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Article in Journal of Interactive Advertising (April 2024)

Stakeholder/Partnership Planning

Book chapter (April 2024)

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