H2H Marketing
Springer International Publishing
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X Demographics
Mendeley readers
| Title |
H2H Marketing
|
|---|---|
| Published by |
Springer International Publishing, January 2021
|
| DOI | 10.1007/978-3-030-59531-9 |
| ISBNs |
978-3-03-059530-2, 978-3-03-059531-9
|
| Authors |
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 33% |
| Portugal | 1 | 17% |
| Finland | 1 | 17% |
| United States | 1 | 17% |
| Unknown | 1 | 17% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 67% |
| Scientists | 1 | 17% |
| Science communicators (journalists, bloggers, editors) | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 115 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 115 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 12 | 10% |
| Student > Bachelor | 8 | 7% |
| Student > Doctoral Student | 7 | 6% |
| Student > Master | 7 | 6% |
| Student > Ph. D. Student | 6 | 5% |
| Other | 11 | 10% |
| Unknown | 64 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 26 | 23% |
| Social Sciences | 8 | 7% |
| Economics, Econometrics and Finance | 7 | 6% |
| Engineering | 5 | 4% |
| Mathematics | 2 | 2% |
| Other | 4 | 3% |
| Unknown | 63 | 55% |