↓ Skip to main content
What is this page? Embed badge

Sports Marketing

Overview of attention for book
Cover of 'Sports Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction: The Sports Sector in a Global Context
  3. Altmetric Badge
    Chapter 2 Sport and Its Role and Contribution to Society and Economic Development
  4. Altmetric Badge
    Chapter 3 Sports Governance
  5. Altmetric Badge
    Chapter 4 Understanding Fans and Their Consumption of Sport
  6. Altmetric Badge
    Chapter 5 Sports Distribution and Media Rights
  7. Altmetric Badge
    Chapter 6 Formulating and Implementing Sports Marketing Strategy
  8. Altmetric Badge
    Chapter 7 Ticketing Strategies in the Sports Sector
  9. Altmetric Badge
    Chapter 8 The Sports Product and Brand-Building Decisions
  10. Altmetric Badge
    Chapter 9 Globalisation of the Sports Product
  11. Altmetric Badge
    Chapter 10 Managing the Sports Sponsorship Process
  12. Altmetric Badge
    Chapter 11 Sports Marketing in an Era of Radical Uncertainty
Attention for Chapter 4: Understanding Fans and Their Consumption of Sport
Altmetric Badge

Citations

dimensions_citation
13 Dimensions

Readers on

mendeley
3 Mendeley
Summary Dimensions citations
So far, Dimensions has found 13 publications that cite this research output.

13

The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.