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Sports Marketing

Overview of attention for book
Attention for Chapter 8: The Sports Product and Brand-Building Decisions
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Readers on

mendeley
4 Mendeley
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Chapter title
The Sports Product and Brand-Building Decisions
Chapter number 8
Book title
Sports Marketing
Published by
Palgrave Macmillan, Cham, November 2020
DOI 10.1007/978-3-030-53740-1_8
Book ISBNs
978-3-03-053739-5, 978-3-03-053740-1
Authors

Sean Ennis, Ennis, Sean

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Student > Master 1 25%
Unknown 2 50%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 25%
Design 1 25%
Unknown 2 50%