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Sports Marketing

Overview of attention for book
Cover of 'Sports Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Sports Sector in a Global Context
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    Chapter 2 Sport and Its Role and Contribution to Society and Economic Development
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    Chapter 3 Sports Governance
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    Chapter 4 Understanding Fans and Their Consumption of Sport
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    Chapter 5 Sports Distribution and Media Rights
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    Chapter 6 Formulating and Implementing Sports Marketing Strategy
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    Chapter 7 Ticketing Strategies in the Sports Sector
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    Chapter 8 The Sports Product and Brand-Building Decisions
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    Chapter 9 Globalisation of the Sports Product
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    Chapter 10 Managing the Sports Sponsorship Process
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    Chapter 11 Sports Marketing in an Era of Radical Uncertainty
Attention for Chapter 9: Globalisation of the Sports Product
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Citations

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