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Broadening Cultural Horizons in Social Marketing

Overview of attention for book
Cover of 'Broadening Cultural Horizons in Social Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Winds of Change: Engaging with Conflicting Perspectives in Renewable Energy
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    Chapter 2 Finding the Sweet Spot: Can Social Marketing Encourage Cane Farmers to Change Practices for Water Quality Outcomes in the Great Barrier Reef Catchment?
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    Chapter 3 Waste not Want not: A Co-Created Food Waste Pilot
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    Chapter 4 It Takes a Village: Co-creation and Co-design for Social Media Health Promotion
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    Chapter 5 Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundation
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    Chapter 6 Behavioural Change Regarding the Declaration of Intent to Donate Organs: The Case of Share Your Value Project
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    Chapter 7 Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative, a Unique and Local Social Marketing Campaign Within a Regional and Rural Australian Setting
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    Chapter 8 MAKE IT COUNT 2018: Industry Case Study
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    Chapter 9 Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia
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    Chapter 10 Declare or Dispose: Keeping Biosecurity Threats Out of New Zealand Using Behaviour Change
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    Chapter 11 Technology Acceptance, Social Marketing and the Design of a Mobile Health App to Support Active Ageing Amongst Senior Citizens in the Asia-Pacific Region
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    Chapter 12 Effectiveness of Public Advertisements to Influence Perceptions Towards Public Transport Among Young Adults in Singapore
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    Chapter 13 Marketing Social Change: Fixing Bush Internet in Rural, Regional, and Remote Australia
Attention for Chapter 9: Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia
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Citations

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Readers on

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8 Mendeley
Summary Dimensions citations
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Chapter title
Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia
Chapter number 9
Book title
Broadening Cultural Horizons in Social Marketing
Published by
Springer, Singapore, November 2020
DOI 10.1007/978-981-15-8517-3_9
Book ISBNs
978-9-81-158516-6, 978-9-81-158517-3
Authors

Lucy Nyundo, Lynne Eagle, Maxine Whittaker, Nyundo, Lucy, Eagle, Lynne, Whittaker, Maxine

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 13%
Student > Bachelor 1 13%
Professor 1 13%
Student > Ph. D. Student 1 13%
Researcher 1 13%
Other 0 0%
Unknown 3 38%
Readers by discipline Count As %
Environmental Science 1 13%
Nursing and Health Professions 1 13%
Business, Management and Accounting 1 13%
Social Sciences 1 13%
Unknown 4 50%

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