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| Chapter title |
Segmentation: Unsupervised Clustering Methods for Exploring Subpopulations
|
|---|---|
| Chapter number | 10 |
| Book title |
Python for Marketing Research and Analytics
|
| Published by |
Springer, Cham, November 2020
|
| DOI | 10.1007/978-3-030-49720-0_10 |
| Book ISBNs |
978-3-03-049719-4, 978-3-03-049720-0
|
| Authors |
Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit, Schwarz, Jason S., Chapman, Chris, McDonnell Feit, Elea |