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Python for Marketing Research and Analytics

Overview of attention for book
Attention for Chapter 7: Identifying Drivers of Outcomes: Linear Models
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Chapter title
Identifying Drivers of Outcomes: Linear Models
Chapter number 7
Book title
Python for Marketing Research and Analytics
Published by
Springer, Cham, November 2020
DOI 10.1007/978-3-030-49720-0_7
Book ISBNs
978-3-03-049719-4, 978-3-03-049720-0
Authors

Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit, Schwarz, Jason S., Chapman, Chris, McDonnell Feit, Elea