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Understanding Consumer Choice

Overview of attention for book
Cover of 'Understanding Consumer Choice'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing’s Attitude Problem
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    Chapter 2 Consumer Behavior
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    Chapter 3 The Behavior of Consumers’ Attitudes
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    Chapter 4 Prior Behavior
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    Chapter 5 The Situated Consumer
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    Chapter 6 Attitudes, Situations, and Behavior
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    Chapter 7 Patterns of Brand Choice
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    Chapter 8 Context and Cognition in Consumer Choice
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    Chapter 9 Intentional Behaviorism
Attention for Chapter 7: Patterns of Brand Choice
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