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Understanding Consumer Choice

Overview of attention for book
Attention for Chapter 1: Marketing’s Attitude Problem
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Chapter title
Marketing’s Attitude Problem
Chapter number 1
Book title
Understanding Consumer Choice
Published by
Palgrave Macmillan, London, January 2005
DOI 10.1057/9780230510029_1
Book ISBNs
978-1-349-51198-3, 978-0-230-51002-9
Authors

Gordon R. Foxall

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%