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More Than a Showroom

Overview of attention for book
Cover of 'More Than a Showroom'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: What Is Showrooming?
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    Chapter 2 Today’s Customers
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    Chapter 3 Reward Systems: Compensation at the Store Level
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    Chapter 4 Reward Programs: Loyalty at the Store Level
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    Chapter 5 In-Store Wi-Fi: Engaging Showroomers on Their Terms
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    Chapter 6 Price Matching: To Match or Not to Match?
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    Chapter 7 No-No’s at the Store Level: What Not to Do When Faced with Showrooming
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    Chapter 8 Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
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    Chapter 9 Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
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    Chapter 10 Employees as Knowledge Brokers: Understanding How Expertise Is Your Ally
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    Chapter 11 Looking Forward in an Omnichannel World
Attention for Chapter 5: In-Store Wi-Fi: Engaging Showroomers on Their Terms
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Citations

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