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More Than a Showroom

Overview of attention for book
Cover of 'More Than a Showroom'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: What Is Showrooming?
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    Chapter 2 Today’s Customers
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    Chapter 3 Reward Systems: Compensation at the Store Level
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    Chapter 4 Reward Programs: Loyalty at the Store Level
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    Chapter 5 In-Store Wi-Fi: Engaging Showroomers on Their Terms
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    Chapter 6 Price Matching: To Match or Not to Match?
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    Chapter 7 No-No’s at the Store Level: What Not to Do When Faced with Showrooming
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    Chapter 8 Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
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    Chapter 9 Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
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    Chapter 10 Employees as Knowledge Brokers: Understanding How Expertise Is Your Ally
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    Chapter 11 Looking Forward in an Omnichannel World
Attention for Chapter 5: In-Store Wi-Fi: Engaging Showroomers on Their Terms
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Citations

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14 Dimensions

Readers on

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1 Mendeley
Summary Dimensions citations
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Chapter title
In-Store Wi-Fi: Engaging Showroomers on Their Terms
Chapter number 5
Book title
More Than a Showroom
Published by
Palgrave Macmillan, New York, January 2016
DOI 10.1057/9781137551894_5
Book ISBNs
978-1-349-56709-6, 978-1-137-55189-4
Authors

Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%

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