Table of Contents

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   Book Overview
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   Chapter 1 The Age of Travel
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   Chapter 2 Tourism: its Economic Importance
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   Chapter 3 Marketing the Tourism Product
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   Chapter 4 New Destinations for Developed Countries
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   Chapter 5 Tourism: Is Future Demand Changing?
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   Chapter 6 Business Travel — a Boom Market
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   Chapter 7 The Growth of Conferences and Incentives
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   Chapter 8 The UK Holiday Market
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    Chapter 9 The Development of New Tourism Products
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    Chapter 10 Transport — the Vital Links
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    Chapter 11 Tourism Facing Change
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    Chapter 12 Factors Affecting Tourism
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    Chapter 13 Packaging the Tourism Product
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    Chapter 14 The Retail Travel Shop
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    Chapter 15 The USA — a Major Tourism Generator
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    Chapter 16 The UK Hotel Industry
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    Chapter 17 The European and International Hotel Industry
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    Chapter 18 The Service Challenge
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    Chapter 19 Manning the Tourism and Leisure Industry
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    Chapter 20 Hotel Technology: Key to Survival
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    Chapter 21 Food — the Vital Ingredient
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    Chapter 22 Role of Government and Local Authorities in UK Tourism
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    Chapter 23 Growth of Tourism: Can the Environment Cope?
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    Chapter 24 Managing the Future