Horwath Book of Tourism

Table of Contents

1. Altmetric Badge
   Book Overview
2. Altmetric Badge
   Chapter 1 The Age of Travel
3. Altmetric Badge
   Chapter 2 Tourism: its Economic Importance
4. Altmetric Badge
   Chapter 3 Marketing the Tourism Product
5. Altmetric Badge
   Chapter 4 New Destinations for Developed Countries
6. Altmetric Badge
   Chapter 5 Tourism: Is Future Demand Changing?
7. Altmetric Badge
   Chapter 6 Business Travel — a Boom Market
8. Altmetric Badge
   Chapter 7 The Growth of Conferences and Incentives
9. Altmetric Badge
   Chapter 8 The UK Holiday Market
10. Altmetric Badge
    Chapter 9 The Development of New Tourism Products
11. Altmetric Badge
    Chapter 10 Transport — the Vital Links
12. Altmetric Badge
    Chapter 11 Tourism Facing Change
13. Altmetric Badge
    Chapter 12 Factors Affecting Tourism
14. Altmetric Badge
    Chapter 13 Packaging the Tourism Product
15. Altmetric Badge
    Chapter 14 The Retail Travel Shop
16. Altmetric Badge
    Chapter 15 The USA — a Major Tourism Generator
17. Altmetric Badge
    Chapter 16 The UK Hotel Industry
18. Altmetric Badge
    Chapter 17 The European and International Hotel Industry
19. Altmetric Badge
    Chapter 18 The Service Challenge
20. Altmetric Badge
    Chapter 19 Manning the Tourism and Leisure Industry
21. Altmetric Badge
    Chapter 20 Hotel Technology: Key to Survival
22. Altmetric Badge
    Chapter 21 Food — the Vital Ingredient
23. Altmetric Badge
    Chapter 22 Role of Government and Local Authorities in UK Tourism
24. Altmetric Badge
    Chapter 23 Growth of Tourism: Can the Environment Cope?
25. Altmetric Badge
    Chapter 24 Managing the Future