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Perspectives on Consumer Behaviour

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Cover of 'Perspectives on Consumer Behaviour'

Table of Contents

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    Book Overview
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    Chapter 1 Current Aspects of Consumer Behaviour in Central European Countries
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    Chapter 2 Willingness to Reduce Food Choice in Favour of Sustainable Alternatives: The Role of Government and Consumer Behaviour
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    Chapter 3 Harmonised Protection of Consumer Behaviour: The Holistic Comparative Message About Its Effectiveness and Efficiency from Legislative and Judicial Perspectives
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    Chapter 4 Multidimensional Analysis of Consumer Behaviour on the European Digital Market
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    Chapter 5 The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic
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    Chapter 6 Analysis of Consumer Behaviour in the Networked Environment: Case Study of the Slovak Republic
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    Chapter 7 Sustainable Consumption Behaviour in Poland Through a PLS-SEM Model
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    Chapter 8 Coffee Consumer Segmentation: Implications for Producers and Sellers
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    Chapter 9 Identification of the Reasons Why Individual Consumers Purchase Dietary Supplements
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    Chapter 10 The Behavioural Profiles of Energy Consumers: Comparison of the Decision Tree Method and the Logit Model
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    Chapter 11 How Much Might a Beer Cost in a Fancy Resort? A Possible Replication of Thaler’s Well-Known Experiment
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    Chapter 12 Omni-Channel Retailing Strategy and Research Agenda
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    Chapter 13 How Marketing Shapes the Behaviour of Culture Participants
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    Chapter 14 Determinants of Purchasing Decisions of Restaurant Consumers: A Case Study Analysis
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    Chapter 15 Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations
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Title
Perspectives on Consumer Behaviour
Published by
Springer International Publishing, September 2020
DOI 10.1007/978-3-030-47380-8
ISBNs
978-3-03-047379-2, 978-3-03-047380-8
Editors

Sroka, Włodzimierz

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