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Chapter title |
The National Champions Route
|
---|---|
Chapter number | 9 |
Book title |
Brand Breakout
|
Published by |
Palgrave Macmillan, London, January 2013
|
DOI | 10.1057/9781137276629_9 |
Book ISBNs |
978-1-349-44674-2, 978-1-137-27662-9
|
Authors |
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp, Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M. |