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Brand Breakout

Overview of attention for book
Cover of 'Brand Breakout'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 The Asian Tortoise Route
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    Chapter 3 The Business to Consumer Route
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    Chapter 4 The Diaspora Route
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    Chapter 5 The Brand Acquisition Route
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    Chapter 6 The Positive Campaign Route
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    Chapter 7 The Cultural Resources Route
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    Chapter 8 The Natural Resources Route
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    Chapter 9 The National Champions Route
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    Chapter 10 Conclusion
Attention for Chapter 5: The Brand Acquisition Route
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Citations

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Readers on

mendeley
2 Mendeley
Summary Dimensions citations
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Chapter title
The Brand Acquisition Route
Chapter number 5
Book title
Brand Breakout
Published by
Palgrave Macmillan, London, January 2013
DOI 10.1057/9781137276629_5
Book ISBNs
978-1-349-44674-2, 978-1-137-27662-9
Authors

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp, Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 100%
Readers by discipline Count As %
Business, Management and Accounting 2 100%

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