Marketing im Zeitalter der Digitalisierung

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Cover of 'Marketing im Zeitalter der Digitalisierung'

Table of Contents

Attention for Chapter 1: Einleitung: Digitalisierung verändert die Geschäftswelt

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Citations

dimensions_citation: 6 Dimensions

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So far, Dimensions has found 6 publications that cite this research output.

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Monetization of Machine-generated Online Data — Cross-industry Opportunities and Challenges

Book chapter (January 2023)

Reifegradmodell zur Bestimmung der Digitalisierung von Customer Journeys im integrierten Online- und Offline-Channel-Marketing

Book chapter (November 2022)

Internet of Things Applications in Marketing

Book chapter (March 2022)

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