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| Chapter title |
Implikationen des digitalen Marketings
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing im Zeitalter der Digitalisierung
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-30510-9_3 |
| Book ISBNs |
978-3-65-830509-3, 978-3-65-830510-9
|
| Authors |
Nils Urbach |