Nachhaltigkeit als Marken-Purpose

Overview of attention for book

Cover of 'Nachhaltigkeit als Marken-Purpose'

Table of Contents

Attention for Chapter 3: TUN

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Citations

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Purpose Marketing am Beispiel des US-Automobilkonzerns Tesla

Book chapter (December 2023)

Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Concept “Purpose-Driven Branding”

Book chapter (June 2023)

Insights, Positionierung, Marke: Fallstricke für die Markenführung

Book chapter (November 2021)

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