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| Chapter title |
STRATEGIE
|
|---|---|
| Chapter number | 2 |
| Book title |
Nachhaltigkeit als Marken-Purpose
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-28051-2_2 |
| Book ISBNs |
978-3-65-828050-5, 978-3-65-828051-2
|
| Authors |
Kai Platschke |