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Chapter title |
Virtual Reality als Enabler der Customer Journey – Von der Vertriebssteuerung und Produktschulung zur Kundenbindung
|
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Chapter number | 14 |
Book title |
CRM goes digital
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-27016-2_14 |
Book ISBNs |
978-3-65-827015-5, 978-3-65-827016-2
|
Authors |
Christoph Müller, Niels Thieme |