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The Creation of the Extraordinary

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Cover of 'The Creation of the Extraordinary'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The State of Luxury Research: A Bibliometric Citation Analysis
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    Chapter 3 A Brief History of Luxury and Consumption
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    Chapter 4 Perspectives on Luxury: An Integrative Model
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    Chapter 5 The Meaning of Luxury: Decoding Luxury Brand Communications
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    Chapter 6 Discussion of Findings and Implications
Attention for Chapter 5: The Meaning of Luxury: Decoding Luxury Brand Communications
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Citations

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