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| Chapter title |
The Meaning of Luxury: Decoding Luxury Brand Communications
|
|---|---|
| Chapter number | 5 |
| Book title |
The Creation of the Extraordinary
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-29538-7_5 |
| Book ISBNs |
978-3-65-829537-0, 978-3-65-829538-7
|
| Authors |
Hannes Gurzki |