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| Chapter title |
Boykott und Bukcott – Empirische Erkenntnisse zur Macht von aktiven Konsumenten
|
|---|---|
| Chapter number | 8 |
| Book title |
Die neue Macht der Konsumenten
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-28559-3_8 |
| Book ISBNs |
978-3-65-828558-6, 978-3-65-828559-3
|
| Authors |
Jan Dirk Kemming, Julian Lambertin, Kemming, Jan Dirk, Lambertin, Julian |