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Die neue Macht der Konsumenten

Overview of attention for book
Attention for Chapter 6: Parasoziale Macht – Konzeption eines Machtbegriffs im Rahmen der Analyse von Marken-Kunden-Beziehungen
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Chapter title
Parasoziale Macht – Konzeption eines Machtbegriffs im Rahmen der Analyse von Marken-Kunden-Beziehungen
Chapter number 6
Book title
Die neue Macht der Konsumenten
Published by
Springer Gabler, Wiesbaden, January 2020
DOI 10.1007/978-3-658-28559-3_6
Book ISBNs
978-3-65-828558-6, 978-3-65-828559-3
Authors

Michael Roslon, Roslon, Michael

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Unknown 2 100%