You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs Versus Large Organisations
|
---|---|
Chapter number | 3 |
Book title |
Making a Difference Through Marketing
|
Published by |
Springer Singapore, May 2016
|
DOI | 10.1007/978-981-10-0464-3_3 |
Book ISBNs |
978-9-81-100462-9, 978-9-81-100464-3
|
Authors |
Aila Khan, Suzan Burton, Khan, Aila, Burton, Suzan |
Editors |
Carolin Plewa, Jodie Conduit |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 1 | 17% |
Unknown | 5 | 83% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Professor | 1 | 17% |
Librarian | 1 | 17% |
Student > Postgraduate | 1 | 17% |
Lecturer > Senior Lecturer | 1 | 17% |
Other | 0 | 0% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Unspecified | 1 | 17% |
Economics, Econometrics and Finance | 1 | 17% |
Engineering | 1 | 17% |
Unknown | 1 | 17% |