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Chapter title |
Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorship
|
---|---|
Chapter number | 2 |
Book title |
Making a Difference Through Marketing
|
Published by |
Springer Singapore, May 2016
|
DOI | 10.1007/978-981-10-0464-3_2 |
Book ISBNs |
978-9-81-100462-9, 978-9-81-100464-3
|
Authors |
Francois A. Carrillat, Alain d’Astous |
Editors |
Carolin Plewa, Jodie Conduit |