You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
The Question of Sponsorship Effectiveness
|
---|---|
Chapter number | 1 |
Book title |
Making a Difference Through Marketing
|
Published by |
Springer Singapore, May 2016
|
DOI | 10.1007/978-981-10-0464-3_1 |
Book ISBNs |
978-9-81-100462-9, 978-9-81-100464-3
|
Authors |
Mazodier, Marc, Marc Mazodier |
Editors |
Carolin Plewa, Jodie Conduit |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unknown | 3 | 100% |