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Mendeley readers
| Chapter title |
Brand Management
|
|---|---|
| Chapter number | 13 |
| Book title |
Aerospace Marketing Management
|
| Published by |
Springer, Cham, January 2014
|
| DOI | 10.1007/978-3-319-01354-1_13 |
| Book ISBNs |
978-3-31-901353-4, 978-3-31-901354-1
|
| Authors |
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 468 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 6 | 1% |
| India | 3 | <1% |
| United States | 2 | <1% |
| Chile | 1 | <1% |
| Ireland | 1 | <1% |
| Germany | 1 | <1% |
| Colombia | 1 | <1% |
| South Africa | 1 | <1% |
| Austria | 1 | <1% |
| Other | 5 | 1% |
| Unknown | 446 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 63 | 13% |
| Student > Ph. D. Student | 51 | 11% |
| Researcher | 49 | 10% |
| Student > Bachelor | 38 | 8% |
| Professor > Associate Professor | 21 | 4% |
| Other | 93 | 20% |
| Unknown | 153 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Agricultural and Biological Sciences | 66 | 14% |
| Medicine and Dentistry | 58 | 12% |
| Business, Management and Accounting | 54 | 12% |
| Environmental Science | 27 | 6% |
| Social Sciences | 20 | 4% |
| Other | 79 | 17% |
| Unknown | 164 | 35% |