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Aerospace Marketing Management

Overview of attention for book
Attention for Chapter 2: The Individual and Organizational Purchase
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Citations

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Readers on

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15 Mendeley
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Chapter title
The Individual and Organizational Purchase
Chapter number 2
Book title
Aerospace Marketing Management
Published by
Springer, Cham, January 2014
DOI 10.1007/978-3-319-01354-1_2
Book ISBNs
978-3-31-901353-4, 978-3-31-901354-1
Authors

Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 4 27%
Student > Ph. D. Student 3 20%
Student > Master 2 13%
Student > Doctoral Student 1 7%
Lecturer 1 7%
Other 1 7%
Unknown 3 20%
Readers by discipline Count As %
Business, Management and Accounting 7 47%
Economics, Econometrics and Finance 2 13%
Agricultural and Biological Sciences 1 7%
Psychology 1 7%
Engineering 1 7%
Other 0 0%
Unknown 3 20%