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The Attention Economy and How Media Works

Overview of attention for book
The Attention Economy and How Media Works
Springer Singapore

Table of Contents

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    Book Overview
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    Chapter 1 State of Play
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    Chapter 2 Recipe for Good Media Research
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    Chapter 3 How Advertising Works (so far)
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    Chapter 4 The Evolution of Media Buying
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    Chapter 5 The Attention Economy Is Coming (Fast)
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    Chapter 6 Buying the Best Impression
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    Chapter 7 Creating the Best Impression
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    Chapter 8 Who Should You Impress (and Where Are They Hiding)?
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    Chapter 9 The Magic 8 Ball
Attention for Chapter 2: Recipe for Good Media Research
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