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Mendeley readers
| Chapter title |
The Evolution of Media Buying
|
|---|---|
| Chapter number | 4 |
| Book title |
The Attention Economy and How Media Works
|
| Published by |
Palgrave Macmillan, Singapore, January 2020
|
| DOI | 10.1007/978-981-15-1540-8_4 |
| Book ISBNs |
978-9-81-151539-2, 978-9-81-151540-8
|
| Authors |
Karen Nelson-Field, Nelson-Field, Karen |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Student > Bachelor | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Unknown | 1 | 50% |