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RT @Pilar_Navarro: Creating the Best Impression #neuromarketing https://t.co/SjRPkiCTRM
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Creating the Best Impression #neuromarketing https://t.co/SjRPkiCTRM
The Attention Economy and How Media Works
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 State of Play
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Altmetric BadgeChapter 2 Recipe for Good Media Research
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Altmetric BadgeChapter 3 How Advertising Works (so far)
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Altmetric BadgeChapter 4 The Evolution of Media Buying
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Altmetric BadgeChapter 5 The Attention Economy Is Coming (Fast)
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Altmetric BadgeChapter 6 Buying the Best Impression
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Altmetric BadgeChapter 7 Creating the Best Impression
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Altmetric BadgeChapter 8 Who Should You Impress (and Where Are They Hiding)?
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Altmetric BadgeChapter 9 The Magic 8 Ball