Pervasive Computing
Springer
Chapter title |
Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays – Evidence from a Field Experiment in the Retail Industry
|
---|---|
Chapter number | 27 |
Book title |
Pervasive Computing
|
Published in |
Lecture notes in computer science, January 2012
|
DOI | 10.1007/978-3-642-31205-2_27 |
Book ISBNs |
978-3-64-231204-5, 978-3-64-231205-2
|
Authors |
Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles |
Editors |
Judy Kay, Paul Lukowicz, Hideyuki Tokuda, Patrick Olivier, Antonio Krüger |
Country | Count | As % |
---|---|---|
United Kingdom | 4 | 10% |
Unknown | 38 | 90% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 7 | 17% |
Student > Master | 6 | 14% |
Student > Bachelor | 6 | 14% |
Student > Doctoral Student | 5 | 12% |
Researcher | 4 | 10% |
Other | 7 | 17% |
Unknown | 7 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 17 | 40% |
Business, Management and Accounting | 10 | 24% |
Psychology | 2 | 5% |
Economics, Econometrics and Finance | 2 | 5% |
Linguistics | 1 | 2% |
Other | 3 | 7% |
Unknown | 7 | 17% |