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| Chapter title |
Praxis
|
|---|---|
| Chapter number | 4 |
| Book title |
Effiziente Marketingkampagnen – Erfolgsfaktoren von Effie-Gewinnern
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-27397-2_4 |
| Book ISBNs |
978-3-65-827396-5, 978-3-65-827397-2
|
| Authors |
Meike Terstiege, Svenja Bembenek |